Disney Assumes Full Control of Hulu in Deal With Comcast

Disney Assumes Full Control of Hulu in Deal With Comcast

  • Disney and Comcast announced a deal under which Disney will assume full operational control of Hulu, effective immediately.
  • Within five years, Comcast has agreed to sell its Hulu stake to Disney for at least $5.8 billion.
  • “We are now able to completely integrate Hulu into our direct-to-consumer business and leverage the full power of The Walt Disney Company’s brands and creative engines to make the service even more compelling and a greater value for consumers,” Disney chairman/CEO Bob Iger said in a statement about the pact.
  • For Disney, it was important be able to present the deal giving it full control over Hulu for the Mouse House’s uber-upfront presentation to advertisers Tuesday in New York.
  • Comcast agreed to extend the Hulu license of NBCU content and the carriage agreement for Hulu’s live TV service for NBCU channels until late 2024 and also to distribute Hulu on its Xfinity X1 platform.
  • Last month, AT&T sold its 9.5% stake in Hulu to Disney and NBCU for $1.43 billion, valuing Hulu at $15 billion.
  • Disney sees Hulu as a key pillar in its direct-to-consumer strategy, serving as a home to more adult-oriented entertainment fare alongside the upcoming Disney Plus and the ESPN Plus sports package.