Netflix Ranked as No. 1 Fastest-Growing U.S. Brand in 2019

Netflix Ranked as No. 1 Fastest-Growing U.S. Brand in 2019

  • Netflix – whose name has practically achieved verb status – was the fastest-growing brand from 2018-19 among American companies, according to a new study by Brand Finance, a global brand-valuation consulting firm.
  • The streamer’s estimated brand value more than doubled over the past year, growing 105%, to $21.2 billion, per the study.
  • Brand Finance calculates values of brands using a “Royalty relief” methodology, which involves estimating the likely future revenue that are attributable to a brand by calculating a royalty rate that would be charged for its use.
  • Overall, Netflix sits at No. 40 on the 2019 Brand Finance ranking of brand value, up 19 spots from last year.
  • Amazon again took the crown as the most valuable U.S. brand, growing nearly 25% to $187.9 billion for 2019, according to Brand Finance.
  • Fresh off acquiring the entertainment assets of 21st Century Fox, Disney saw its brand value jump 40%, to $45.7 billion, per Brand Finance.
  • Professional services firm Deloitte topped Brand Finance’s 2019 Brand Strength Index, with a score of 91.2 out of 100, followed by McDonald’s, Intel, Neutrogena and Coca-Cola.